"Rich" is a symbol of a person rich in prudence, knowledge of the Wisdom of God's Commandments and righteous experience of their fulfillment.
It is a person rich in the presence of the joy of a godly life, rich in love for people, opportunities to help others, the ability to see the good and appreciate God's Love for him.
Negative Meaning.
"Rich" is a person who is full of pride, arrogance, haughtiness, self-righteous in his religious and other views, proud, always confident in a sense of his own rightness.